B2B SaaS GTM Strategy [Workbook]

44 ratings

The B2B SaaS GTM Strategy Workbook covers all the relevant aspects to take your SaaS business to the next level.

1️⃣ Market Strategy - First understand the market you’re going after.

2️⃣ Ideal Customer Profile - Who are you targeting

3️⃣ Market Segmentation & Positioning

4️⃣ Product Strategy

5️⃣ Sales Strategy

6️⃣ The Model / Pricing Strategy

7️⃣ Value Proposition & Messaging

8️⃣ Growth Channels & Activities

9️⃣ Measuring Success

Why it matters

Most founders jump right into growth tactics.

They want to spread the word.

They want to be present on all different growth channels.

They want to reach everyone.


Running google ads is a tactic, not a strategy.

Writing blog posts is a tactic, not a strategy.

Doing cold emails is a tactic, not a strategy.

But without a clear strategy, you will attract 0 clients.

Your conversion rates will be very low.

👉 GTM Strategy first, then growth tactics.

Otherwise, you'll burn your money. 🔥

🚀 3 more things

  1. If you don’t know how to exactly build your SaaS growth strategy, feel free to reach out to me via Linkedin or book a free 15min virtual coffee with me and we can figure out if and how I can support you.
  2. Once you feel you have a solid growth strategy, unlock your growth potential with 90+ actionable SaaS growth tactics for early-stage B2B SaaS startups.
  3. Do you want more actionable content around SaaS growth like this? Follow me on Linkedin for daily content and subscribe to my free newsletter to get 3 actionable growth tips straight to your inbox.

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B2B SaaS GTM Strategy [Workbook]

44 ratings
I want this!