SaaS GTM-Strategy 1-pager - Free Notion Template
SaaS Go-to-market (GTM) strategy - in a nutshell.
๐ ๐๐ฟ๐ฒ๐ฒ ๐ก๐ผ๐๐ถ๐ผ๐ป ๐๐ฒ๐บ๐ฝ๐น๐ฎ๐๐ฒ.
Simple one-pager with the most important elements for your SaaS GTM strategy.
Why it matters
Most founders jump right into growth tactics.
They want to spread the word.
They want to be present on all different growth channels.
They want to reach everyone.
But...
Running google ads is a tactic, not a strategy.
Writing blog posts is a tactic, not a strategy.
Doing cold emails is a tactic, not a strategy.
But without a clear strategy, you will attract 0 clients.
Your conversion rates will be very low.
Otherwise, you burn your money. ๐ฅ
GTM Strategy first, then growth tactics.
HOW TO DO IT
Creating a GTM strategy doesn't need to take months to do.
It also doesn't need to be a 50-page long Google Doc.
That's why I've put together a simple one-pager Notion template that covers the most important elements of your GTM strategy.
๐ง๐ต๐ฒ ๐๐ฒ๐บ๐ฝ๐น๐ฎ๐๐ฒ ๐ฐ๐ผ๐๐ฒ๐ฟ๐:
๐ธ Top 6 questions to ask yourself
๐ธ Macrotrends: Why should your customers care about the product?
๐ธ Your ideal customer profile
๐ธ The pain points of your target audience
๐ธ Your solution to the problems
๐ธ The results of using your product
๐ธ The main 'jobs to be done'
๐ธ Your 1-sentence value proposition
What SaaS experts, founders & professionals say about it.
You will find more information about each element in my substack newsletter.
3 ways I can help you grow your SaaS to โฌ1 million ARR ๐
1๏ธโฃ Build your GTM foundation with my free GTM library (helped 5000+ SaaS leaders)
2๏ธโฃ Get a 360ยฐ GTM audit of your status quo + a custom 6-month action plan
3๏ธโฃ Work 1-on-1 with me - GTM Advisory for SaaS founders from โฌ0 to โฌ1 million ARR
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Access to Notion template