🚀 SaaS Go-to-market strategy - Free Notion Template

SaaS Go-to-market (GTM) strategy - in a nutshell.

🚀 𝗙𝗿𝗲𝗲 𝗡𝗼𝘁𝗶𝗼𝗻 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲.

Simple one-pager with the most important elements for your SaaS GTM strategy.

Why it matters

Most founders jump right into growth tactics.

They want to spread the word.

They want to be present on all different growth channels.

They want to reach everyone.

But...

Running google ads is a tactic, not a strategy.

Writing blog posts is a tactic, not a strategy.

Doing cold emails is a tactic, not a strategy.

But without a clear strategy, you will attract 0 clients.

Your conversion rates will be very low.

Otherwise, you burn your money. 🔥

GTM Strategy first, then growth tactics.

HOW TO DO IT

Creating a GTM strategy doesn't need to take months to do.

It also doesn't need to be a 50-page long Google Doc.

That's why I've put together a simple one-pager Notion template that covers the most important elements of your GTM strategy.

𝗧𝗵𝗲 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝗰𝗼𝘃𝗲𝗿𝘀:

🔸 Top 6 questions to ask yourself

🔸 Macrotrends: Why should your customers care about the product?

🔸 Your ideal customer profile

🔸 The pain points of your target audience

🔸 Your solution to the problems

🔸 The results of using your product

🔸 The main 'jobs to be done'

🔸 Your 1-sentence value proposition

What SaaS experts, founders & professionals say about it.

You will find more information about each element in my substack newsletter.

🚀 3 more things

1. Follow me on Linkedin for more actionable tips to grow your B2B SaaS business
2. Subscribe to my free bi-weekly newsletter to get 3 actionable SaaS growth tips straight to your inbox. Read by 500+ SaaS founders.
3. Let’s make sure you also download a list of 82+ hand-picked, proven growth strategies & my SaaS growth strategy worksheet.

👉 Work with me 1:1 to grow your B2B SaaS business - send me a DM on Linkedin or book a free 15min virtual coffee with me to learn more about my offering.